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After having countless conversations about my “previous life” as a sales rep, I figured it was time to ask everyone else in the SEO community about what they did before they stumbled upon search engine optimization.
So what did you do in your previous life? Let us know by either posting a comment, emailing at hguzman@zetainteractive.com, or even you can reach me via twitter at hugoguzman11.
Have you heard this line before? Have you used this line before? If the answer is yes to the latter then it is time to open your eyes to the power of email and the Internet as a channel to drive sales and profits. Just think about what you are doing now reading this blog, I am selling even though I am not trying to sell you a product. I am trying to sell you on the content of this article so that you keep reading and maybe even take a look at the services my company offers. We are always trying to sell. How are you selling?
TechCrunch wrote about 2 in the last couple of days, Google’s working on it and everyday someone asks me for an invite to one of the beta applications I’m testing. Yes, we’re all talking about the Semantic Web - emphatically NOT Web 3.0, but a descriptive name we can all get behind.
I was having a discussion with one of our senior account managers, Diana DiGuido, on good advice for someone looking to procure SEO services. For sake of brevity, I just shot off a couple of one-liners that she could reference, and here’s what I came up with:
My colleagues and I have a running joke that we all strive towards getting to a point where the client does the link building for us. Now obviously, I don’t mean that literally, because our team prides itself on pounding out secured one-way links.
Still, there is some validity to this claim, but you’ll have to work with me for a moment.
Ever see those SEO companies that tout a bazillion number 1 rankings on Google? Seems quite impressive on the surface until you start asking about how those keywords are generating revenue and ROI. And then there are those on the other end of the spectrum, reacting to such companies, who look at the tracking of first-page rankings as somehow sophomoric and passé. They may also be missing the mark.
On Wednesday, the Mossberg Solution of the WSJtreated us to a glowing review of the Mint.com personal finance site. The premise of the site is that you give Mint.com all of your bank account usernames and passwords and it provides a breakdown of your spending and financial comparisons for you.
I have a colleague at Zeta Interactive who prides himself on finding new and inventive ways to secure inbound links for our clients. His name is Bob Generale, and he is definitely one of the unsung heroes that has led to Zeta’s surge of success with SEO clients.
Recently, he approached me with a novel approach to bartering with webmasters and content owners for the sites he targets:
Bartering an inbound link in exchange for a list of link-building targets.
It seems like the Internet dark ages, but it was just a couple of years ago that there was a fear of blogs. “What are the bloggers going to say that may hurt my brand? “ “How can I stop them from talking negatively about us?” Splashed on the front page of Business Week in 2005 was “Blogs will change your business”. And on Forbes magazines front page read “Attack of the blogs”. Scary stuff, indeed!
Was that fear realistic? Was there reason to panic? Did the blogs really attack and change our business?
Companies spend millions of dollars each year in an effort to acquire new customers online. Money well spent? For those marketers who consider a complete marketing strategy, the answer is yes. Online customer acquisition is the most cost effective way to add new people to a company’s in-house file. The problem is that most marketers are missing a key ingredient in their acquisition strategy: Confirmation Emails.
