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Zeta Interactive Blog

Holiday Baking… Meticulous Measurement
Tia Matsumoto
By Tia Matsumoto
on June 22, 2016

Summer is in the air. And while it may be difficult to summon images of winter holidays amongst all this sunshine, as retail...

No Brown Paper Packages Tied Up With String Here
Tia Matsumoto
By Tia Matsumoto
on June 15, 2016

Believe it or not, June is prime time for preparing the best marketing campaigns to support Holiday promotions. In the first...

Holiday Past - Marketing Lessons Learned
Tia Matsumoto
By Tia Matsumoto
on June 9, 2016

Look at your calendar – go ahead – look. If you’re working in retail marketing, you’ll likely see at least one meeting...

4 Tips for Retention Email Campaigns
Jessica Noonan
By Jessica Noonan
on March 31, 2016

After conquering the welcome email in Part 1, building customer relationships in Part 2, and conquering engagement in Part 3...

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