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What You Need to Know About CASL

Posted on on July 08 In Email Marketing Written by Viney Qazi

The long awaited Canadian Anti Spam Legislation (CASL) went into effect on July 1, 2014. Originally passed in December 2010, the legislation defines tough new rules for email marketers targeting Canadian citizens and businesses. CASL is more stringent than CAN-SPAM regulations enforced in the United States and includes serious financial penalties for abuse. As always, the devil is in the details, so we've put together a list of things you should know about CASL to help your company comply.

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Five Key Highlights from IRCE 2014

Posted on on July 01 In Online Marketing Written by John B. Lewis

Zeta Interactive attended the 10th annual Internet Retailer Conference and Exhibition (IRCE) at the McCormick Center in Chicago June 10th-13th. Touted as the world’s biggest ecommerce event, IRCE featured sessions on harnessing the power of social, mobile, video and responsive design. Zeta Interactive was on-site to better understand retailer’s marketing needs, share expertise, and offer solutions to solve for their most complex marketing problems.

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Seven Takeaways from CRMC 2014

Posted on on June 13 In Brand Strategy Written by Shane Cough

The Customer Relationship Management Conference (CRMC) on June 4-6 in Chicago brought retail CRM professionals together to share their Marketing and CRM strategies, ideas, and challenges. Feature presentations focused on how retailers take advantage of big data and social media to engage and captivate customers. Zeta Interactive was there to meet retail marketers to better understand their needs, share expertise, and offer solutions.

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How to Win at Search Marketing

Posted on on May 02 In Blog Written by Super User

Overview:

Search engine marketing has become far more competitive in the education space, making it increasingly difficult for a university to win at search. This is caused by a number of factors. First, cost per click use has risen by 15 percent across education related terms. Searches for traditional schools and MOOC’s have increased 10 percent over the past year and search for for-profit schools have decreased by 2 percent1. Fewer education lead generation agencies are able to deliver search leads as Google tends to reward direct advertisers, not intermediates.

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What You Need to Know About CASL
Five Key Highlights from IRCE 2014