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Sender Reputation – Hard To Gain, Easy to Lose

Posted on on February 23 In Email Marketing Written by Viney Qazi

Sender Reputation, what is it?

Sender reputation is a type of scoring system used by Internet Service Providers (ISPs) to rate the quality of a sender’s email campaigns. Poor reputation of a sender can cause marketers’ emails to land into spam/bulk folders and sometimes to not even be delivered to a recipient’s inbox. However, a good reputation enables a sender to effectively land emails into a customer’s inbox.

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Being “Right” is Critical for Clients to Master in 2015

Posted on on February 06 Written by Matthew Swift

As I’m planning marketing strategies with my clients for 2015, I keep coming back to a few key concepts that are crucial to their success. With the incredible amount of data that marketers are collecting about consumers, now more than ever brands need to convince consumers that they truly understand their wants and needs. The key to success will not be to master one channel, but to master each channel utilized by your target audience. As we continue to build our marketing strategies for 2015, I’m keeping these three tips at the forefront of the conversation:

1. Automating your Communications Programs

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What You Need to Know About CASL

Posted on on July 08 In Email Marketing Written by Viney Qazi

The long awaited Canadian Anti Spam Legislation (CASL) went into effect on July 1, 2014. Originally passed in December 2010, the legislation defines tough new rules for email marketers targeting Canadian citizens and businesses. CASL is more stringent than CAN-SPAM regulations enforced in the United States and includes serious financial penalties for abuse. As always, the devil is in the details, so we've put together a list of things you should know about CASL to help your company comply.

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Five Key Highlights from IRCE 2014

Posted on on July 01 In Online Marketing Written by John B. Lewis

Zeta Interactive attended the 10th annual Internet Retailer Conference and Exhibition (IRCE) at the McCormick Center in Chicago June 10th-13th. Touted as the world’s biggest ecommerce event, IRCE featured sessions on harnessing the power of social, mobile, video and responsive design. Zeta Interactive was on-site to better understand retailer’s marketing needs, share expertise, and offer solutions to solve for their most complex marketing problems.

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