Search Results
Monday, August 10th, 2009
One of the things we have been very proactive about in the past year or so is writing content for our SEO clients. Hugo Guzman once commented to me that if he could hire one job skill to his SEO team, it would be a copywriter. Everybody (search engines, SEO ...
Posted in Online Marketing, SEO | No Comments »
Thursday, July 23rd, 2009
Sometimes, when sifting through analytics data, it’s useful to be able to quickly identify an exact match for a particular keyword within a large set of results within Google Analytics. This is especially useful when working with sites that generate hundreds or thousands of referring search keywords.
I scoured the web ...
Posted in SEO, web analytics | 2 Comments »
Tuesday, June 23rd, 2009
Last week, MediaPost had an interesting piece on how the "It's not my job" mentality of many agency search specialists is causing wide-ranging client dissatisfaction. They backed up their assertion with some fairly meaty survey data, which helped drive home the point with empirical evidence from the client pool.
Posted in Email Marketing, Online Marketing, SEM, SEO, Social Media, web analytics | No Comments »
Tuesday, May 12th, 2009
As I read through Forrester's recent Wave Report on listening platforms and think through some of the innovative conversations we've been having with clients and colleagues, a simple thought has begun to manifest itself.
All media is social media.
Posted in Brand Strategy/Creative, Email Marketing, Online Advertising/ePR, Online Marketing, SEM, Social Media, web analytics | 2 Comments »
Thursday, May 7th, 2009
Working for an agency isn’t easy. You’ve got to balance multiple clients, multiple deliverables, and in some cases, multiple lines of service. In addition, sales and administrative duties also get in the way of actual work. This tends to be the case regardless of the particular marketing channel in scope ...
Posted in Online Advertising/ePR, Online Marketing | No Comments »
Tuesday, April 7th, 2009
There are many ways to redirect a web page, but few are SEO friendly, and even fewer can be tracked through Google Analytics. Here I'm going to show you a way of tracking 301 redirects with Google Analytics.
1) About SEO Friendly Redirects
Typically a 301 redirect, the most SEO friendly type ...
Posted in Online Advertising/ePR, SEM, SEO, web analytics | 5 Comments »
Wednesday, February 25th, 2009
Image via Wikipedia
It truly amazes me when I hear clients and prospects dismiss Google Analytics as a second-tier analytics platform, unworthy of being mentioned alongside longtime titans like Omniture or Webtrends. That may have been the case a year or two ago, but it's simply no longer ...
Posted in Online Marketing, web analytics | 15 Comments »
Monday, January 5th, 2009
My colleagues and I have observed an interesting trend over the past few months; more and more Fortune 1000 prospects and clients are buying into Google Analytics.
A year ago, virtually none of the companies that we worked with used Google Analytics as a primary analytics platform. In fact, few even ...
Posted in Online Advertising/ePR, Online Marketing, web analytics | 25 Comments »
Wednesday, November 12th, 2008
I picked up a lot of interesting insights and got turned on to some cool niche sites, but my biggest takeaway was garnered during the Is Social Media & Search a Love Story or a War Story session on the social media track.
There's need to call out specific individuals, but ...
Posted in Online Marketing, SEO, Social Media | 8 Comments »
Monday, May 12th, 2008
After having countless conversations about my "previous life" as a sales rep, I figured it was time to ask everyone else in the SEO community about what they did before they stumbled upon search engine optimization.
So what did you do in your previous life? Let us know by either posting ...
Posted in SEO | 14 Comments »
