Archive for July, 2008
Tuesday, July 29th, 2008 by Hugo Guzman
A couple of weeks ago, I wrote a post expounding the virtues of “pushing back” on a client that’s shooting down SEO recommendations. It chronicled the philosophy and methodology for undertaking such an endeavor in a sensitive and professional manner. Even still, I got roasted for it. Some asserted that confronting a client is never a good idea. Others went as far as to say that the only possible motivation for such a technique was pure ego. I also had some dismiss my entire premise by assuming that I simply must not have any experience working with large organizations. That said, the post generated some interesting and constructive discussion as well as a couple of key points to consider when engaging in the “pushback” technique:
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Posted in Online Marketing, SEO | No Comments »
Tuesday, July 29th, 2008 by John B. Lewis
After suffering through a relentless hype cycle on mobile banking, it great to see a blog post that hones in on what matters in online financial services – selling more online. Ron’s new research from Aite indicates the firms that develop and invest in an online marketing competency are “more likely to have seen increases in account balances, retention and number of products owned among their online banking and online bill pay customers.”
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Posted in Online Marketing, Technology | No Comments »
Monday, July 21st, 2008 by Chance Bliss
Here’s a quick tip on email marketing from Seth Godin, If you don’t want to get email…don’t send mail. Some marketers still treat email as billboard rather than a conversation with customer. A reply mechanism should be built into every email marketing campaign. Without it, you are missing out on potentially valuable feedback.
Posted in Email Marketing | 1 Comment »
Friday, July 18th, 2008 by Kevin Gilman
One of the big stories in the search world this week has been Google’s test interface featuring several Digg-like social features. Google is not the first company to delve into human assisted search. Other notable players in this field have been Mahalo and Wikia. Having the undisputed kings of search dipping their toes into these waters certainly gives credit to the notion that search relevance may need a human touch. I’ve been playing around with this new interface the past couple of days and here is what I’ve learned:
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Posted in Online Marketing, SEO, Social Media | 2 Comments »
Tuesday, July 8th, 2008 by Hugo Guzman
When you run your own site, life is good. There’s no argument or compromise. You simply implement what SEO elements you deem necessary.
When you work as an in-house SEO or render optimization services for a small company, it’s relatively easy to get your way in terms of implementation because you will rarely deal with individuals who are well-versed on either technical implementation or marketing/branding considerations. It’s not that such scenarios don’t occur - just that they are less likely and easier to overcome when dealing with small business SEO.
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Posted in Online Marketing, SEO, Social Media | 10 Comments »
Wednesday, July 2nd, 2008 by Chance Bliss
After reading a recent article Forrester article on the struggles of marketers trying to create a multichannel view of their customers, I began to think about what is primary source of the problem. Putting aside the technology discussion, it really comes down to one question: “What is it that marketers want to know?” For most, the answer is “anything and everything I can get”. Unfortunately, that answer is why data integration projects tend to go off the rails leaving anyone involved disappointed with the results.
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Posted in Online Marketing, Technology | No Comments »
Tuesday, July 1st, 2008 by Tim McNamara
Lately, it seems like every industry newsletter, report or article that I read is talking about the impact of the recession on online advertising. I was particularly struck by one last week in Adotas, which followed an interesting tangent about why we, as employees, shouldn’t be worried. Setting aside the level of job security comfort Tom Chapman provided, it was equally refreshing to note the two key reasons cited for why we should feel great about our future – accountability and effectiveness.
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Posted in Online Advertising/ePR | No Comments »
