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H1’s , alt. image attributes, title attributes, meta keywords; how much value do these relatively small site-side elements have if they’re not standing on the shoulders of inbound link giants?
I wanted to share an email that I received from Google recently:
Hello Hugo,Thank you for your email. Please note that it is currently not possible to
differentiate between visits from news.google.com and google.com. We
apologize for any inconvenience.
Ask the average attendee, and they’ll tell you that the best part of SES San Jose – or any industry conference for that matter – is all of the free swag that they receive from vendors and sponsors. Others relish the myriad of schmoozing/networking opportunities that present themselves on the expo floor, conference rooms, and hotel bar (scenario 3 seems to be most prevalent). A certain contingent insists that conferences like SES are diluted by not-so-subtle marketing efforts disguised as information, rendering even the intermediate and expert level sessions useless. Read the rest of this entry »
I’m preparing for a conference call with our sales organization here at Zeta, and one of the centerpieces of the discussion will be how to describe search engine optimization to someone who knows nothing about the discipline. The goal would be to quickly summarize SEO to someone you met in an elevator or some other public place, where time is of the essence.
I’ve decided to take things one step further and try to come up with one solid sentence. If you had to explain SEO in just one sentence, what would you say?
Google’s recent attempts to block automated ranking software such as WebPositionGold has ignited a fairly hot debate on the value of SEO ranking reports. The latest hot post on the topic was delivered by Search Engine Journal’s Stoney DeGeyter and was titled An End to Ranking Reports is an End to Analysis.
