Adobe recently announced that they are working on ways to bring Flash-enabled video and animation to TV sets around the world, and they’ve already partnered with television media titans like Comcast and Netflix. This is just one of many mainstream efforts to bring interactivity to the world’s largest mainstream media channel, and sooner or later, one of these efforts is going to pan out.
Thought search was already a big player in the overall marketing mix? Just wait until voice recognition goes mainstream.
As I read through some rumors regarding Apple’s upcoming iPhone 3.0 software release, it occured to me that as the iPhone (and other devices) begin leveraging voice recognition in a major way, both the volume and length of individual search queries is bound to increase exponentially.
It recently occurred to me that just as Google made the inbound link (and anchor text) a valuable commodity - hence the rise of the paid link - Twitter has now made the retweet (a.k.a. “RT”) a valuable commodity as well.
Some folks are apparently unclear on the concept of basic algabraic logic (you can’t compare apples to oranges) especially as it relates to comparisons between social media and email. Maybe this little short will help out.
Here’s an ode to the self-professed SEO expert that knows all about things like H3 navigation and keyword density but doesn’t have a clue about the foundational building block of modern search algorithms:
There are many ways to redirect a web page, but few are SEO friendly, and even fewer can be tracked through Google Analytics. Here I’m going to show you a way of tracking 301 redirects with Google Analytics.
1) About SEO Friendly Redirects
Typically a 301 redirect, the most SEO friendly type of redirect, is setup on the server level via the .htaccess file or httpd.conf file. These are easy ways of setting up 301 redirects, but they don’t allow tracking via Google Analytics. So we’re going to setup our 301 redirect at the page level using scripting.
Every so often, I’ll talk to a company or two that utterly and completely reaffirms my belief that some large companies are still very fuzzy on the true meaning of social media.
Here are some examples that help illustrate this stance…
